A beacon on the mountain – Club Beer’s majestic salute to Kwahu Easter 2025

Club Beer continues to lead in Ghanaian marketing. This Easter, it showcased its brand during the Kwahu cultural festival. Thousands traveled to the highlands for this iconic event.

While many brands used traditional advertising, Club Beer took a different approach. The area was filled with billboards and banners from competitors. Club Beer saw this as a chance to innovate and connect emotionally.

Instead of competing for roadside space, Club Beer erected a giant illuminated sign on the Obomeng Mountains. This sign was visible during the day and lit up at night with LED lights and fireworks. It became a landmark that captured attention and hearts.

The brand also created an exciting experience at its Club Village near Kwahu Bar. This zone featured live music, performances by Wutah Kobby, dancing competitions, and local games. Attendees enjoyed great food along with chilled Club Beer.

Additionally, a pop-up outlet at Lawson Derey offered another way for fans to engage. It provided refreshments and boosted sales right where crowds gathered. Club Beer didn’t just participate in Kwahu; it truly owned the festival.