Kintampo waterfalls fights misinformation, targets growth

The management of Kintampo Waterfalls in the Bono East Region has condemned false information on social media. They assure the public that they are addressing this issue. Their goal is to protect the reputation of the tourist site.

Although they did not meet their 2024 target of 30,000 visitors, management is working to increase numbers. The Kintampo Waterfalls have recently undergone major renovations. These include paved walkways, new staircases, and a canopy walkway. These upgrades enhance the site's appeal during festive seasons.

Despite these improvements, fake news continues to challenge the facility. Management is taking proactive steps to counter misinformation. Michael Afeke, the manager, explained that rain carries waste into the water. This changes its color but is not due to illegal mining activities.

Afeke revealed several strategies to reach their visitor target this year. They are using traditional marketing through local media and digital platforms. These efforts have strengthened their marketing and shown positive results.

Visitors praised the improvements at Kintampo Waterfalls. Many shared positive experiences about the site's beauty and upgrades. One visitor noted that they traveled four hours just to see it for themselves. They compared their experience favorably with what they had heard before visiting.