MFWA lunches strategy document to promote gender equality in the media

The Media Foundation for West Africa (MFWA) has launched a new document. This document aims to promote gender equality in Ghana's media industry.

The project is supported by the French Embassy in Ghana. It focuses on empowering female journalists. The goal is to ensure they receive equal recognition and opportunities as men.

The initiative encourages women's participation in various media programs. This includes analysis shows, leadership roles, and other activities often dominated by men.

At the launch event in Accra on March 27, Rosemond Ebi-Adwo Aryeetey spoke about the initiative. She is the Senior Programme Manager at MFWA. She noted that this project aligns with Ghana’s recent affirmative action bill.

"The Equal Voices Project matches Ghana's new affirmative action law," she said. "It also meets international standards for women's representation."

She added, "Gender equality requires action and collaboration, not just policies."

Marine Hayem from the French Embassy expressed support for the project. She stated that promoting women's rights is key to their diplomatic efforts.

"When women’s voices are heard equally, half the population's concerns are acknowledged," she said.

Hayem emphasized that this strategy document marks an important step toward gender equity. It benefits from contributions by academia, media associations, and policymakers.

Rebecca Ekpe from the Ghana Journalists Association (GJA) shared her concerns about women's low participation in media. She spoke on behalf of GJA President Albert Dwumfour.

"The limited representation of women silences their voices and perspectives," she said.

Ekpe warned that such inequality leads to stereotypes and reinforces harmful gender norms. She urged media houses to increase women's representation and pledged GJA's advocacy for change.

Dr. Charity Binka, Executive Director of Women and Change (WOMEC), also expressed frustration over slow progress in gender equality within media.

She pointed out that little has been achieved despite previous efforts. Dr. Binka stressed it is time for concrete actions beyond discussions.

The project aims for balanced gender representation in media stories by 2030. It targets having 30% of leadership positions held by women by 2035 and 50% by 2050.

Additionally, it calls for policies addressing harassment, discrimination, and pay equity. The initiative also seeks training for media managers and journalists on gender-sensitive reporting.