New research study reveals Samira Bawumia substantially re-defined second lady role

A new study published in Drumspeak, an international journal, highlights Samira Bawumia's impact as second lady. The research was co-authored by Prof. G. Etse Sikanku and Dr. Louise Carol Serwaa Donkor. It analyzed media narratives about the second lady from credible Ghanaian media sources.

The findings show that Mrs. Bawumia was seen as a stabilizing force. Her decorous and gentle demeanor contributed to this perception. While she fulfilled her traditional role, she also focused on social interventions for young girls, women, and children.

Mrs. Bawumia initiated programs to empower these groups with skills and opportunities. She actively participated in national and international initiatives addressing the welfare of underprivileged individuals. This involvement was one of the most prominent aspects noted by the authors.

Another significant narrative highlighted her political role as second lady. She was recognized as a strong communicator who enhanced political campaigns in Ghana. Her substantive discourse marked a new phase in Ghana's democracy.

Sikanku and Donkor (2025) conclude that Mrs. Bawumia transformed the second lady position significantly. She went beyond traditional roles to become an engaging advocate for social issues.

The study found that she was visible and effective on the campaign trail, acting as an impactful second lady. This aligns with other research showing candidate wives can effectively mobilize voters and promote their husbands' visions.

This research illustrates that Mrs. Bawumia represents a change in the role of second ladies. She embodies dignity, stability, and advocacy for social welfare.

The authors state that this study contributes to knowledge about high-profile political spouses, especially second ladies in Ghana. It fills a gap in academic literature regarding media representation of these figures.

In a political landscape often filled with drama, Mrs. Bawumia maintained a respectable image as second lady. Her conduct elevated women's public participation through her energetic involvement in politics and advocacy efforts.