‘Red Means Stop’ campaign launched to combat substance abuse

The Ministry of Youth Development and Empowerment has launched a new campaign. It is called “Ghana Against Drugs – ‘Red Means Stop’.” This initiative aims to combat rising substance abuse among youth.

The campaign was created in collaboration with Entertainment Week Ghana. Its goal is to raise awareness about opioid abuse. It also seeks to engage policymakers in discussions on regulatory frameworks.

Additionally, the initiative will implement measures to reduce substance availability. It aims to empower young people to make informed choices and promote drug-free lifestyles.

Mr. George Opare Addo, the sector minister, spoke at the launch. He noted that President Mahama established the Ministry to address youth issues comprehensively. The goal is to empower young people with skills, employment, and civic engagement tools.

“At the heart of this mandate is safeguarding our youth's health,” he stated. Mr. Opare Addo highlighted that substance abuse threatens both youth well-being and national future.

He emphasized that opioids, especially one known as ‘Red’, are a national concern. “Today, we are taking a decisive stand against this menace,” he said.

The Minister stressed that fighting drug abuse requires collective effort. He called for government institutions to enforce strict regulations against illegal drugs.

He urged traditional and religious leaders for moral guidance and community support. The media should amplify the Red Means Stop message and hold institutions accountable.

Mr. Opare Addo asked policymakers, educators, and parents to unite in this fight. Every ministry should develop specific messages to protect young people from substance abuse.

“To the youth: Your future is worth more than a fleeting high,” he advised. “You are valuable; your dreams matter.” He warned that substance abuse can destroy potential and encouraged saying no to drugs.

“Surround yourself with positive influences,” he added. Seek help when needed; your future is bright if you believe in yourself.

If you or someone you know struggles with substance abuse, reach out for help. National helplines and local counseling services are available for support.

Mr. Ebenezer Okletey Terlabi, Deputy Minister of the Interior, spoke about the campaign theme “Red Means Stop.” He said it calls every Ghanaian to take a stand against drug abuse.

A study among adolescents in nine senior high schools found concerning statistics: 62.3% had used illicit substances at least once in their lives; 6.2% reported smoking; 5% consumed alcohol; 62.3% used other illicit drugs.

Mr. Terlabi emphasized the need for youth education on substance dangers and resisting peer pressure. “This campaign is not just about awareness; it is about action.”

“Together, let us make Ghana a country where drug abuse is rejected,” he concluded. He envisions a place where dreams are protected and youth thrive in safety.