Stratcomm Africa, Global InfoAnalytics launch Brand Health report

Strategic Communications Africa Ltd. (Stratcomm Africa) and Global InfoAnalytics have launched the *Customer Satisfaction and Brand Health Research Report*. This marks a key moment for data-driven insights in Ghana's business growth.

The launch took place at Stratcomm Africa’s headquarters in Accra. It gathered industry leaders, marketing professionals, business executives, and media representatives. The theme was “Decoding Brand Perception of Businesses: Insights for Strategic Growth.”

The report, created by Global InfoAnalytics, assesses brand performance and consumer perception. It focuses on Ghana’s banking sector. The goal is to help business leaders align brand strategy with customer sentiment.

Esther A.N. Cobbah, CEO of Stratcomm Africa, spoke at the launch on May 13. She stressed the importance of research for brand success. “You cannot guess what customers want—you need to find out from the data,” she said. She noted that companies often make mistakes by not understanding their communities.

Mussa K. Dankwah, Executive Director of Global InfoAnalytics, discussed marketing investments versus customer perception. He stated, “Perception is not always reality, but it shapes how people act.” He added that businesses can improve negative images with the right data.

The partnership between Stratcomm Africa and Global InfoAnalytics combines creative communication with empirical research. Their aim is to provide actionable strategies for sustainable growth and competitive advantage.

Sharon Anim, Marketing Communication Manager at Stratcomm Africa, opened the event with a demonstration on brand perception. She encouraged businesses to consider what comes to mind when people hear their name.

“The report we are unveiling today goes beyond data—it unlocks insight,” she explained. “Data without insight is like a drum with no rhythm—it makes noise but adds no value.”

The report aims to be a leading reference for brand perception and customer satisfaction in Ghana. It also strengthens the reputation of both companies as trusted partners for evidence-based insights.