“Black Stars is easier to market than GPL”- GFA marketing department

The Ghana Football Association's marketing department has highlighted that the Black Stars, Ghana's national football team, is easier to market compared to the Ghana Premier League (GPL). This assertion stems from the team's international appeal and the emotional connection fans have with national representation. The Black Stars attract significant attention during major tournaments, making them a more lucrative option for sponsors and advertisers.

In contrast, the GPL faces challenges in drawing similar interest due to factors like inconsistent performance and lower visibility. The marketing department believes that enhancing the league's profile requires strategic initiatives to engage fans and improve overall quality. By focusing on building a stronger brand around local clubs and fostering community support, they aim to elevate the GPL's status. Ultimately, while both entities are vital for Ghanaian football, leveraging the popularity of the Black Stars could provide valuable insights into promoting domestic leagues effectively.