Lewis Hamilton gets significant Instagram boost following Ferrari switch

Lewis Hamilton gained 51,000 new Instagram followers on January 20, his first official day as a Ferrari driver, significantly surpassing his usual daily average.

His total followers now stand at 38.6 million. The surge followed a post from Maranello, Italy, featuring Hamilton with a Ferrari sports car, which drew massive attention.

Hamilton’s move also influenced Ferrari’s stock, which rose by 1.1% the same day. Known for his marketing power, Hamilton earns between $338,000 and $458,000 per sponsored Instagram post, a figure expected to increase with his growing following and Ferrari partnership.

The British racing star’s switch to Ferrari marks a pivotal career milestone, with its effects already resonating both on social media and in the business world.