Zimbabwe blueberry farmers chase booming demand but face funding woes

Zimbabwean farmers are eager to expand blueberry production to meet rising global demand, but face challenges due to limited financing and inadequate government support.

Despite a climate favorable for blueberries and production doubling to 7,000 metric tons last year, growers like Willard Zireva struggle with financial barriers.

Zimbabwe's horticultural exports, including blueberries, exceed $100 million annually, but historical land seizures and current banking practices hinder access to necessary funding.

Zireva, who grows blueberries on his own land, needs significant investment to expand.

The sector's growth relies on securing long-term finance to increase production and maintain market share.