Grammys, MTV Awards don't play visualisers - Lyrical Joe

Rapper Lyrical Joe disagrees with the idea that music videos are irrelevant.

His comments follow suggestions from some music industry figures, like BullGod. They believe visualisers are more effective than traditional music videos.

Lyrical Joe spoke with Doreen Avio and DJ Slim on Daybreak Hitz. He stated that visualisers lack the impact needed for strong business statements.

He said, "Trust me, they won't play your visualiser at the Grammys or MTV." He emphasized the need for quality music videos in an artist's catalogue.

When labels consider signing an artist, they look at their video investments. A strong video presence shows commitment to their brand.

He also mentioned freestyle videos appeal to audiences but have limitations. Freestyles can be done repeatedly, but official music videos are unique.

Lyrical Joe believes a solid catalogue and high-quality videos are essential for success. His focus reflects his dedication to artistry and brand development.