Absa Bank launches referral campaign for prestige banking customers

Absa Bank Ghana has launched the Prestige Referral programme. This initiative invites existing Prestige customers to share their banking experience with others.

The campaign rewards clients who bring new members into the Prestige community.

The launch event took place on Friday, 30 May 2025, at the Palms by Eagles Hotel in Accra. It aimed to highlight the bank’s Prestige offering and commitment to client engagement.

Attendees included Absa Prestige clients, strategic partners, and bank executives. The relaxed setting encouraged networking and authentic conversations among achievers.

Dr. Edward Nartey Botchway, Managing Director of Absa Bank Ghana, spoke at the event. He emphasized the campaign’s focus on trust and appreciation.

“The Prestige Referral programme is our way of saying thank you,” he said. “We invite you to bring others into a relationship that works.”

He added that referring someone is an endorsement that Absa takes seriously. “Everyone you bring will receive the same dedication and care that you enjoy.”

The evening's highlight was unveiling the Prestige Referral programme. Clients are encouraged to recommend people from their networks to Absa Prestige.

Princess Tettey, Head of Prestige Banking at Absa, explained the initiative's purpose. “Prestige banking is about trust and connection,” she said.

Referring someone opens doors for them to access financial solutions and curated experiences. The programme aims to strengthen Absa's premium banking proposition and deepen client relationships.