Africa Prosperity Network and Canada-Africa Chamber of Business forge strategic trade alliance in Abidjan

The Africa Prosperity Network (APN) and the Canada-Africa Chamber of Business have signed a significant agreement. This Memorandum of Understanding (MoU) aims to boost trade and investment between Africa and Canada.

The signing took place at the Africa CEO Forum in Abidjan. It was part of a high-level reception hosted by the Canadian Embassy. Gabby Asare Otchere-Darko, APN's Founder and Chairperson, signed the agreement with Paula Caldwell St-Onge, Chairperson of the Canada-Africa Chamber.

Canada’s Ambassador to Côte d’Ivoire, H.E. Blanchard, attended the ceremony. Mr. Otchere-Darko highlighted the importance of this partnership. He noted that Canada aims to increase exports by 50% by 2025 but faces challenges.

These challenges include a shift towards Asia-Pacific markets after the pandemic. However, he believes Africa has significant untapped potential for trade. “For Canada to achieve its trade goals, it must focus on Africa,” he stated.

He emphasized that Africa is building a unified market of 1.5 billion people. The growing middle class is expected to reach half a billion by 2030, creating vast consumer opportunities.

Ambassador St-Onge discussed the MoU's practical implications. She said it commits both organizations to engage reciprocally through various programs. This lays the foundation for new initiatives supporting Africa-Canada trade and investment.

She also thanked former Board Chair Sebastian Spio-Garbrah for his leadership in this initiative. Ambassador Blanchard welcomed this strategic alliance as well.

“This MoU shows private sector leadership that enhances our diplomatic efforts,” he said. He expressed pleasure in seeing this commitment to collaboration for sustainable economic development.

The agreement is expected to create new opportunities for Canadian businesses in Africa while helping African enterprises access North American markets.