BRUHM Strengthens Consumer Reach with Experiential Marketing and Retail Expansion in 2025

BRUHM is a well-known brand in Ghana’s home appliance market. The company has a growth strategy for 2025. This strategy focuses on experiential marketing, retail expansion, and consumer promotions.

Recently, BRUHM held a three-day roadshow in Greater Accra. The event took place in Circle, Madina, Kasoa, and Accra Central. It aimed to connect with consumers through product demonstrations and live cooking sessions. Attendees could interact with various BRUHM products in real-life settings. The events highlighted energy-efficient gas cookers, refrigerators, and air conditioners.

Ms. Awurakua Antwi is BRUHM Ghana’s Brands Communication Manager. She spoke at the event about visibility and consumer interaction. “We need to meet our customers where they are,” she said. These roadshows let people experience the practicality of our products firsthand.

BRUHM has also launched a Shop-in-Shop concept at Electromart store in Atomic Junction. This model displays BRUHM’s full range of appliances for easier shopping. To celebrate the launch, musician Reggie Rockstone visited the store on his birthday. He received a BRUHM chest freezer during his visit.

BRUHM's expansion plans include a strong retail distribution network. Their products are available at Melcom, Electromart, China Mall, Kitchen & Beyond, and Super Save. Customers can also find BRUHM items online through Jumia and Electromart Online.

In line with seasonal demand, BRUHM has started its 2025 Easter Promotions. These promotions offer bundled deals to provide value to customers. One notable offer includes a free fan with selected air conditioner purchases.

Ms. Antwi emphasized that affordability is key to BRUHM’s brand positioning. “We aim to provide practical solutions without compromising quality,” she added.

Looking ahead, BRUHM plans to expand its retail presence further. They will introduce new innovations to meet changing consumer needs as well. The company is exploring more ways for direct consumer engagement both physically and digitally.

For more information about promotions or store locations, follow @BRUHMGhana on social media or call their toll-free customer care line at 0800100247.
Visit www.bruhm.com for details.