Below to Beyond: BTL Marketing Solutions rebrands as ‘Beyond The Line’ to mark 12th anniversary

BTL Marketing Solutions, a leader in Ghana’s marketing industry, has rebranded as Beyond The Line. This change marks its evolution from a traditional BTL agency to a marketing tech company. The rebranding coincides with the company's 12th anniversary. It reflects an expanded scope, offering a complete marketing suite.

Beyond The Line integrates Above-the-Line (ATL), Below-the-Line (BTL), and digital marketing. It also includes experiential marketing, market research, technology, and data-driven solutions. For over a decade, the company has led in brand innovation and consumer engagement. They have worked with global brands like Telecel, X (formerly Twitter), Nestlé, and Shell.

The new identity reinforces their commitment to blending technology and creativity. It aims to deliver impactful marketing solutions for clients.

Going ‘Beyond’ is more than just a name change; it represents intent. It signifies a larger vision and bolder approach to marketing excellence. The company aims to move beyond traditional methods into AI and data analytics. This expansion positions them as key players in pan-African marketing.

"Our journey from Below to Beyond shows how far we’ve come," said Elloeny Amande, Group CEO. "We embrace the future of marketing that merges strategy with technology."

Gabriel Appiah, Co-founder, stated that their vision started with meaningful brand engagements. Twelve years later, this vision has transformed businesses and uplifted communities. Beyond The Line reflects this impact as they evolve into the next phase of marketing.

This rebrand signals a new era for the company focused on digital transformation and AI technologies. Beyond The Line is committed to helping brands connect and grow in an evolving landscape.

As they embark on this chapter, they will continue pushing boundaries and driving innovation for measurable success.