Businesses urged to leverage Generative AI for enhanced customer engagement

Businesses in Ghana are encouraged to adopt Generative AI to enhance customer experience (CX) functions, enabling more personalized and meaningful interactions.

At an Executive Roundtable hosted by Exotel and Metro Edge Technologies, 30 top executives from leading organizations like MTN, Fidelity Bank, and SSNIT explored the transformative potential of AI in reshaping customer engagement.

Exotel’s Africa Sales Director, Vishal Miglani, highlighted Generative AI’s ability to drive value for businesses and customers by addressing evolving needs.

Metro Edge Technologies CEO, Kingsley Bennett, emphasized its practical applications in personalized marketing, customer support, and content creation, citing improved engagement and customer insights.

The event fostered collaboration, equipping African businesses with tools to innovate and stay competitive in the digital era.