Business News of Tuesday, 27 May 2025
Source: www.ghanawebbers.com
DStv has been named the #1 Most Admired African Media Brand. This recognition comes from the Brand Africa 100 | Africa’s Best Brands 2025 rankings.
DStv is also inducted into the Brand Africa Hall of Fame. This honor is for iconic African brands that shape the continent's global image.
The announcement took place at a ceremony in Addis Ababa. Leaders from African media and branding gathered to celebrate impactful brands.
Since its launch in 1995, DStv has transformed African viewing experiences. It started as a digital satellite television pioneer and became a content powerhouse. DStv focuses on local content and telling African stories through innovation.
Calvo Mawela, Group CEO of MultiChoice, expressed pride in this achievement. He stated that this honor reflects their journey with audiences across Africa. He emphasized their commitment to local storytelling and cultural authenticity.
Each year, the Brand Africa 100 survey identifies admired brands across Africa. The research covers over 30 countries, representing more than 85% of Africa’s population and GDP. It includes over 150,000 brand mentions and 5,930 unique brands.
The rankings are compiled through rigorous research by partners like GeoPoll and Kantar. This makes it a unique pan-African brand equity study.
DStv's Hall of Fame induction solidifies its role as a cultural force in Africa. Its investments in local productions inspire pride across the continent.
In 2024, DStv received the same top recognition again, showing consistent excellence. Since launching with just 16 channels, it has grown significantly over 30 years.
Today, DStv offers a rich mix of local productions and global entertainment. It serves millions of households with hundreds of channels reflecting African diversity and creativity.