Empowering Customers: First Bank's commitment to financial literacy

FirstBank offers personalized one-on-one engagement for tailored advice.

They partner with external stakeholders to provide education and training.

Dedicated help desks in branches offer immediate assistance from knowledgeable staff.

Allen Quaye, Head of Retail Banking at FirstBank, emphasizes their commitment. He states, “At FirstBank, we recognize that financial literacy is vital for empowerment.”

The bank aims to equip customers with necessary knowledge and skills. They want to help customers navigate today’s complex financial landscape.

FirstBank provides comprehensive educational resources to foster financial awareness. This enhances individual well-being and strengthens community economies.

To assess its programs' effectiveness, FirstBank uses various metrics. These include low complaints indicating improved understanding and satisfaction.

Positive feedback showcases the value of SME Clinics. Increased use of financial products shows customer engagement after these programs.

Growth in the customer base reflects trust in FirstBank's commitment. Enhanced loyalty indicates strong long-term relationships with customers.

Continuous feedback helps refine their programs further. Customers show improved credit understanding and meet credit criteria more often.

FirstBank’s focus on financial literacy promotes economic growth within communities. By investing in education, they enhance individual well-being and overall stability.

Their approach establishes FirstBank as a leader in empowering customers. They drive sustainable economic progress through knowledge and tools provided.

This commitment highlights FirstBank's dedication to its customers and communities served.

FirstBank Ghana is part of the First Bank Group of Nigeria Limited. The group celebrated its 130th anniversary last year. It operates in the U.K., Nigeria, DRC, Ghana, Guinea, Sierra Leone, Gambia, Senegal, and China.