Ernest Yaw Tweneboah-Koduah appointed Dean of UGBS

Prof. Tweneboah-Koduah has been appointed Dean of UGBS. This historic appointment is a personal milestone for him. It also highlights the growing importance of marketing in academia and Ghana's economy.

His journey to this role showcases his academic excellence and leadership. He is an alumnus of UGBS, holding a BSc and MPhil in Marketing. He earned his PhD from London Metropolitan University in the UK.

For over 18 years, he has dedicated himself to UGBS as an academic and administrator. He has served twice as Head of the Department of Marketing and Entrepreneurship. During his tenure, he developed structures that improved research capacity and academic influence.

Under his leadership, the department became known for innovation and community engagement. His new role as Dean strengthens the department’s position within UGBS. It reflects the rising demand for marketing insights in African business.

Prof. Tweneboah-Koduah has chaired many strategic committees at the University. These include the Safety and Security Services Committee and the Marketing Committee. As coordinator of key programs like MA Marketing Strategy, he improved enrolment and curriculum quality.

He is also recognized for his work in social marketing and behavior change. His scholarly contributions include over 50 peer-reviewed publications on public policy, health promotion, and non-profit marketing. His work appears in respected journals like the Journal of Social Marketing.

Beyond academics, he is committed to service and faith. As an Elder at the Church of Pentecost, he integrates moral values into his leadership style. He serves on various boards, reflecting a dedication to meaningful impact.

His appointment as Dean signifies a transformative moment for UGBS and Ghana. It emphasizes that marketing drives innovation, governance, and economic growth.

As Ghana faces rapid economic changes, Prof. Tweneboah-Koduah's experience is crucial for strategic goals at UGBS. He embodies scholarship, service, and spirituality as a leader for future growth at the Business School.