Lifebuoy Carbolic soap turns Madina market red with a massive relaunch

Unilever Ghana PLC has reintroduced its iconic Lifebuoy Carbolic Soap, a household favorite in Ghana for over five decades, with the campaign theme “AnigyeƐ aba, Lifebuoy Carbolic asan aba”.

The relaunch was celebrated on November 22nd at Madina Market, where shoppers enjoyed free branded items and discounts.

Affectionately called “Guardian Soap,” Lifebuoy Carbolic is known for its superior germ-fighting properties, making it a trusted choice for families, nursing mothers, and artisans.

The soap’s updated version features improved hardness while retaining its affordability and effectiveness.

Unilever Ghana executives, including Marketing Manager Frederick Asare and Managing Director Chris Wulff-Caesar, emphasized the soap’s cultural significance and commitment to hygiene.

With plans for nationwide distribution, Lifebuoy Carbolic continues to symbolize reliable protection and cleanliness for Ghanaian families.