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Business News of Thursday, 24 April 2025

    

Source: www.ghanawebbers.com

New research study reveals Samira Bawumia substantially re-defined second lady role

Findings show that Mrs. Bawumia was seen as a stabilizing force. Her demeanor was decorous, gracious, and decent. She fulfilled traditional expectations of the second lady role.

The research highlighted her role as a social interventionist. Mrs. Bawumia committed to programs for young girls, women, and children. Her initiatives aimed to equip them with skills and empower their goals.

As second lady, she engaged in national and international programs. These focused on improving the welfare of underprivileged groups. This involvement emerged as a dominant theme in the study.

Another key narrative was her political involvement. She was viewed as a strong and eloquent communicator. Her contributions significantly impacted campaigns and political communication.

Mrs. Bawumia's political engagements marked a new chapter in democracy. They showed that second ladies can contribute meaningfully to politics. Sikanku and Donkor (2025) concluded her time as second lady was transformative.

She moved beyond stereotypical roles to become an advocate. Her impact during campaign periods made her a powerful political surrogate. This aligns with studies showing candidate spouses can mobilize voters effectively.

The research indicates Mrs. Bawumia represents a shift in expectations for second ladies. She embodies dignity, stability, and active public engagement in advocacy.

Sikanku and Donkor noted this research contributes to knowledge about political spouses. It fills an important gap regarding the role of second ladies in Ghana. The study also expands understanding of female public figures through media analysis.

In a landscape often marked by controversy, Mrs. Bawumia’s tenure was scandal-free and respected. Her engagement helped elevate women's participation in public life significantly.