Over 50% of consumers unaware of their rights – report

A recent report reveals that over 50% of consumers are unaware of their rights, highlighting significant gaps in consumer education. The study, conducted by the Consumer Advocacy Group, underscores a critical need for improved awareness regarding consumer protections. Many individuals lack fundamental knowledge about their rights concerning product quality, service standards, and avenues for complaint resolution. This ignorance not only hampers informed purchasing decisions but also leaves consumers vulnerable to exploitation.

Experts urge stakeholders—including government agencies and businesses—to prioritize educational campaigns aimed at enlightening the public on consumer rights. They emphasize that empowering consumers with knowledge can foster a more equitable marketplace where individuals can confidently assert their rights. Additionally, enhancing awareness could lead to increased accountability among businesses, ultimately benefiting both consumers and ethical companies.

The findings serve as a wake-up call for policymakers to implement strategies that enhance consumer literacy. As the landscape of commerce evolves rapidly, ensuring that consumers are well-informed is essential for creating a fair and transparent economic environment.