SMEs bet on US$50bn fragrance market to drive job creation

Ghana’s fragrance industry holds significant potential, yet the market remains dominated by imports, with Dubai supplying over 60% of the country’s perfume needs.

In 2022, Ghana imported $41.5 million worth of perfumes, which is projected to reach $70 million this year.

Mac Bancy Perfumes, a Ghanaian manufacturer, is innovating with local ingredients like Dawadawa and Prekese, advocating for government support to scale up production and create up to 20,000 jobs.

Drawing inspiration from Dubai’s successful fragrance model, stakeholders emphasize the need for investment and SME development.

The African Continental Free Trade Area (AfCFTA) offers an opportunity for Ghana to become a fragrance hub. Calls for a Ghana Fragrance Academy highlight the need for industry-specific training, boosting local production and positioning Ghana as a leader in Africa’s fragrance market.