Sega explores launching Netflix-style subscription service for games

Sega is exploring the possibility of launching its video game subscription service, similar to those offered by Xbox Game Pass and PlayStation Plus.

This service would allow players to pay a monthly fee for access to a range of titles, rather than owning them outright. While Sega’s president, Shuji Utsumi, has expressed interest in this idea, he emphasized that details are still being evaluated and discussed.

Industry experts have expressed mixed reactions to the potential move, with some concerned it could lead to gamers paying for multiple subscription services.

Currently, services like Xbox Game Pass and PlayStation Plus, priced between £6.99 and £14.99 a month, already offer Sega games, raising questions about whether a separate Sega service would be cost-effective for the broader gaming community.

Utsumi, speaking before the premiere of Sonic 3, discussed Sega’s need to regain global confidence and expand beyond its traditional Japanese market. He expressed a desire to bring the brand back to its 1990s “rock and roll” spirit, reminiscent of Sega’s rivalry with Nintendo.

He acknowledged that while Sega has had successes, including the recent Metaphor: ReFantazio and multiple Sonic adaptations, it faces challenges, such as job cuts and delayed releases like Football Manager 2025.

Regarding future games, Utsumi hinted at the possibility of reviving fan-favorite elements, such as the Chao Garden from Sonic Adventure, though he remained tight-lipped about specific plans.

Despite the hurdles, he reaffirmed Sega’s commitment to quality and innovation as it seeks to strengthen its position in the gaming world.