Shell unveils new visual identity at Manet service station

Shell has launched a new visual identity at its MANET service station in Accra, marking a significant rebranding initiative. The updated design reflects Shell's commitment to sustainability and innovation, as well as its dedication to providing exceptional service to customers.

At the event, Shell highlighted the importance of this rebranding in enhancing customer experience. The new logo and branding elements aim to create a modern and welcoming atmosphere for patrons, aligning with global trends while retaining local relevance. This change is part of Shell's broader strategy to adapt to evolving market demands and consumer preferences.

Shell Ghana’s Managing Director, David Rhoades, emphasized that the new visual identity is not just about aesthetics but also embodies their values of safety, sustainability, and efficiency. He noted that the redesign aligns with Shell's mission to provide cleaner energy solutions and support communities through various initiatives.

The MANET service station will serve as a flagship location showcasing these changes, which include revamped fuel pumps and convenience store offerings designed for enhanced customer engagement. Additionally, there are plans for further improvements across other service stations in Ghana as part of this rebranding effort.

The launch event featured interactive sessions allowing customers to learn about the new offerings while enjoying entertainment. Overall, Shell aims to reinforce its position as a leading energy provider in Ghana while supporting national development goals through sustainable practices. The company invites feedback from customers on their experiences with the new identity as they continue refining their services in line with community needs.