Stratcomm Africa and Global Info Analytics launch groundbreaking Brand Health Report

Strategic Communications Africa (Stratcomm Africa) and Global Info Analytics launched their Customer Satisfaction and Brand Health Research Report. The event took place at Stratcomm’s head office in Asylum Down.

Themed “Decoding Brand Perception of Businesses: Insights for Strategic Growth,” the launch was a significant step. It aimed to promote data-driven decision-making for business sustainability and national development.

Esther A. N. Cobbah, CEO of Stratcomm Africa, called the launch a milestone. She highlighted their 31-year journey in blending communication science with creativity.

“Stratcomm Africa is known for its THINK FOCUS approach,” she said. “Today, we’re partnering with Global Info Analytics to empower businesses with actionable intelligence.”

The report offers data-backed insights into consumer perceptions of leading banks in Ghana. It addresses branding, customer retention, and market competitiveness.

Musa Danquah, Executive Director of Global Info Analytics, emphasized the importance of brand perception. He stated that understanding brand perception is essential in today’s economy.

“Our methodology combines technology and robust field research,” he explained. “This partnership helps translate insights into effective communication strategies.”

The report covers various metrics like consumer trust and satisfaction levels. It highlights what matters most to customers and where institutions may fall short.

This information helps businesses strengthen their market position or make necessary changes. The research currently focuses on the banking sector but will expand to other industries later.

The goal is to make the Brand Health Research Report an authoritative guide for business leaders. It aims to help marketers and policy advocates navigate the Ghanaian market effectively.

“We encourage businesses not to fly blind,” Esther Cobbah added. “Let data lead your strategies for growth.”

Both organizations view this collaboration as a long-term mission. They aim to elevate evidence-based strategy in public and private sectors alike.

Their combined services range from research and analytics to integrated communication campaigns. This makes them a one-stop solution for brands seeking longevity and impact.

“This isn’t just about understanding brand perception,” Musa Danquah noted. “It’s about turning that understanding into a business advantage.”

When data and communications work together, risks are minimized, efficiency increases, and market share grows.

Looking ahead, the partnership seeks to build public confidence in customer satisfaction research. They hope to inspire new collaborations across sectors as well.

Media coverage has increased as both brands establish themselves as thought leaders in their fields. Expected outcomes include greater adoption of evidence-based branding strategies and deeper market insights for businesses.

“This report isn’t just a product,” Esther Cobbah concluded. “It’s a platform—for learning, reflection, and action.”