The Black Star Experience: Investing in our defining identity through culture 

“Ghana is not just a country; we are a legacy,” said President Mahama. He emphasized that Ghana has under-invested in key sectors. The Black Star Experience aims to change this.

The garden was filled with vibrant colors of green, red, and yellow. Attendees eagerly awaited the President's speech about the creative economy. Musicians, artists, dancers, designers, chefs, and other creatives were present.

In the front row sat Hon. Dzifa Gomashie, Minister for Tourism, Culture and Creative Arts. Rex Omar, a renowned musician and superintendent of the Black Star Experience, also attended. Behind them were many dignitaries and guests.

Earlier in the evening, speeches were delivered alongside thrilling performances. These included fashion shows and theatrical reenactments showcasing various creative industries.

Excitement buzzed in the air as many sought to understand the Black Star Experience better. This initiative aims to rebrand Ghana globally by leveraging its cultural capital for economic growth.

President Mahama explained that this experience is not just a festival or campaign. It will be a year-round celebration of Ghanaian creativity across all regions. Events will include the Chale Wote Festival in Accra and Hogbetsotso Festival in Volta Region.

The initiative will promote lesser-known aspects of Ghanaian culture like Kente weaving and storytelling traditions. “We will partner with global icons and investors,” added President Mahama.

He envisioned international artists recording albums here and Hollywood filming movies in our castles. Tourists would not only visit but immerse themselves in our culture.

Rooted in Ghana’s rich history from ancient empires to Pan-Africanism, this initiative aims to position Ghana as a top cultural tourism destination. Named after the black star on our flag, it connects independence with modern trends in art and technology.

The Black Star Experience seeks to showcase Ghana intentionally on the global stage. It aims to captivate visitors with our history, culture, and hospitality.

In his first State Of the Nation Address last February, President Mahama highlighted this initiative's importance. He stated it would establish Ghana as Africa's gateway for global diaspora experiences through collaboration with various sectors.

The government plans to create an all-year-round set of events celebrating every aspect of Ghanaian identity. Each month will focus on unique cultural themes reflecting our past and future.

For example:
- January: New Year celebrations focusing on visionary Pan-African dialogue.
- February: Black History Month highlighting African diaspora heritage.
- March: Celebrating Independence Day with public events.
- April: Afrobeat & Highlife Music Festival featuring concerts.
- May: Celebrating traditional governance systems through storytelling sessions.
- June: Continuing reconnection efforts from the ‘Year of Return’.
- July: Spotlighting democracy through visits to key institutions.
- August: Showcasing fashion innovation with runway shows.
- September: Exploring spirituality through pilgrimages to sacred sites.
- October: Focusing on business innovation for Africa’s future.
- November: Culinary festivals showcasing traditional dishes.
- December: Closing out with grand festivals celebrating cultural tourism.

President Mahama called upon all stakeholders—artists, entrepreneurs, investors—to join this mission together. “To our musicians and filmmakers—this is your time,” he declared confidently. “To investors—Ghana is open for business.”