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Business News of Wednesday, 4 June 2025

    

Source: www.ghanawebbers.com

The cedi's comeback: A call for fair play

Ghana's economy relies heavily on imports. A stronger cedi means cheaper imports for consumers. However, prices in local markets remain high despite the cedi's appreciation.

Traders often raise prices quickly when the dollar strengthens against the cedi. Yet, they are slow to lower prices when the cedi improves. This behavior frustrates consumers and raises concerns about fairness in pricing.

Ghana has a "price trap" culture. Prices soar during economic shocks or fuel price hikes. Traders justify these increases without clear evidence of their impact on stock.

When the cedi appreciates, traders refuse to lower prices. They offer excuses like selling old stock or citing other factors. This widespread refusal raises questions about market ethics and discipline.

Such practices harm consumer trust and burden households already facing economic challenges. High prices limit access to basic necessities, affecting overall economic growth.

Despite claims of "business sense," inflated prices can be seen as economic sabotage. When people cannot afford essentials, it leads to social discontent against the government.

Ghana has some consumer protection laws but needs better enforcement against unfair practices. The refusal to adjust prices downward is exploitative behavior that must be addressed.

A proactive response is needed to protect Ghanaian consumers. Mr. Hector Wulff calls for a National Stakeholder Dialogue on Consumer Protection.

This dialogue should analyze current consumer affairs in Ghana thoroughly. It must address unfair pricing and develop strategies for fair price adjustments.

Establishing a Fair Trade Commission could help combat deceptive business practices. Strengthening consumer education will empower individuals to demand fair treatment.

Encouraging ethical business practices is essential for a thriving economy. The appreciation of the cedi offers an opportunity to ease burdens on citizens and boost consumption.

The National Stakeholder Dialogue aims to ensure fair trade and protect consumers from exploitation. Together, we can work towards a more equitable and prosperous Ghana.