Vlisco launches ‘Colour of Love’ Collection to celebrate mothers

Deborah Sowah is the Brand and Customer Experience Manager at Vlisco Ghana. She recently shared details about a new collection. This collection symbolizes the enduring love mothers give, despite life's challenges.

“Mothers face life with strength and resilience,” she said. “We admire them greatly for that. The greatest love comes from a mother. This collection shows our appreciation for their daily sacrifices.”

The collection features bold and joyful fabrics. These colors reflect the emotional warmth of motherhood. Deep blues symbolize calmness, while bright yellows and greens represent vibrancy and renewal. Each piece tells a story of love and gratitude.

Ms. Sowah explained that launching this collection before Mother’s Day aligns with Vlisco’s vision. The brand aims to celebrate women all year round.

“Previously, we had a Women’s Month collection with a different theme,” she noted. “We tailor our designs to suit seasonal moments that matter to customers.”

Vlisco introduces new collections four times a year, showcasing innovation and creativity. Customers can expect fresh designs whenever they visit a Vlisco store.

“We are driven by innovation,” Ms. Sowah added. “What you see today may not be there tomorrow—there's always something new.”

Fabrics are available at the Accra Mall Vlisco shop and Woodin boutiques nationwide. Customers can also order online for home delivery through their platforms.