Voting kicks off for GBA 2024

The voting phase has always been competitive. Nominated brands use creative strategies to gather votes. Each year, the number of votes increases significantly. This trend fosters interactions between beverage brands and their loyal consumers.

Emma Wenani, Chief Director of Global Media Alliance, spoke before voting began. She highlighted the public's role in shaping the awards. “The voting phase is an exciting milestone for beverage excellence,” she said. “Consumer voices truly matter during this time.”

Wenani noted that public engagement boosts visibility for all brands. She encouraged everyone to participate in the voting process. “Your voice can shape outcomes and honor hard work,” she added.

She also emphasized the commitment to a credible voting process. The scheme has invested in a secure platform for confidentiality and accuracy. “We are dedicated to transparency and fairness throughout,” she stated.

Since its inception, GBA aims to promote local beverages globally. Over time, it has become synonymous with excellence in the beverage industry.