How Ghana’s Prince Anthony is transforming diaspora tourism in Africa

Ghanaian royal Prince Anthony Bart-Appiah aims to boost tourism uniquely.

He believes tourism should heal hearts and reconnect souls.

Prince Anthony has spent much of his life in the UK.

His organization, The BridgeZone Global, transforms visitor experiences in Ghana.

Guests participate in authentic naming ceremonies and learn Kente weaving.

They also share meals with local families for a deeper connection.

“This isn’t just about visiting a new place,” says Prince Anthony. “It’s about coming home.” He emphasizes reconnecting with heritage and celebrating identity.

As a strategist influencer, he combines cultural insight with marketing skills.

He positions Ghana as a spiritual home for the diaspora.

Prince Anthony reshapes narratives and curates meaningful experiences.

His work inspires global conversations and movements.

His efforts include digital campaigns and high-level partnerships.

He connects Africa with its global descendants through grassroots engagements.

American celebrities like Quad Webb and Nene Leakes have joined BridgeZone tours.

TV shows like ‘Married to Medicine’ feature Ghana’s rich traditions too.

These visits help position Ghana as a top destination for the African diaspora.

Beyond cultural experiences, he promotes medical tourism as well.

Visitors can receive dental care or cosmetic procedures while exploring their roots.

This blends healing with heritage in a unique way.

Since the Year of Return initiative launched in 2019, heritage tourism has thrived.

Thousands of African Americans, Afro-Caribbeans, and Afro-Latinos visit sacred sites like Cape Coast Castle.

These emotional journeys turn painful historical locations into spaces of remembrance.

Prince Anthony shares this message globally at Black History celebrations in America.

He also participates in African heritage festivals throughout the Americas.

His “Return Conversations” initiative partners with the Ghana Tourism Authority to inspire diasporans worldwide.

“Every journey is more than a vacation,” he explains. “It’s a return and reconnection.”

Through authentic experiences, Prince Anthony shows that tourism can preserve culture and empower communities.