Angie Safo: The lifestyle influencer redefining Ghanaian beauty industry with her vision

Ghanaian lifestyle influencer Angie Safo, known online as Khukie, has transformed her passion for creativity into a thriving digital and entrepreneurial journey. Starting on Snapchat, she built a loyal following through engaging lifestyle content and brand collaborations. In 2020, she launched her beauty brand, Shimmer by Khuks, during the COVID-19 pandemic to fill a gap in Ghana’s cosmetics market with locally sourced, inclusive, high-quality products. Despite challenges, including loss of privacy, Angie remains dedicated to her mission of empowerment and authenticity. Her journey is a powerful testament to passion, persistence, and purpose, with aspirations to make Shimmer by Khuks a globally recognized brand.