Burna Boy tells upcoming Artistes to aim higher or do other businesses aside

Nigerian Afrobeats star Burna Boy has shared advice for new artists. He warns them not to be misled by social media hype. Validation from only Nigerians can be deceptive.

On April 8, he posted on Instagram, and it went viral. The Grammy-winning musician compared streaming income in Nigeria, the US, and Europe. He noted that earnings from music streaming in Nigeria are much lower.

Burna Boy emphasized that artists should aim for broader goals. Celebrating local chart positions may not help financially.

He explained that one million streams in Nigeria earn about $300 to $400. In contrast, the same streams in the UK or US can earn $3,000 to $4,000 or more.

He cautioned against celebrating a song topping Nigerian charts. Such success does not guarantee substantial income or global recognition.

“Your song being number 1 on any streaming platform in Nigeria is not something to celebrate,” he wrote. “Aim higher or do other businesses on the side.”

Burna Boy urged artists to improve their standards and target international markets. He also suggested considering other businesses alongside their music careers for financial stability.