Deloitte launches TMT Predictions Report 2025

Deloitte West Africa has launched the Ghana edition of its Technology, Media, and Telecom Predictions Report 2025.

The launch included a webinar with policymakers and industry leaders.

Smartphones

The report suggests that artificial intelligence (AI) could enhance smartphones. If successful, AI will make them more exciting for users.

Deloitte predicts global smartphone shipments will grow to about 7% in 2025. This is an increase from 5% annual growth in 2024. The firm also expects that 30% of shipped smartphones will feature on-device generative AI.

A Deloitte study found that 50% of people aged 24 to 45 are likely to upgrade their smartphones sooner due to generative AI features. In contrast, only 7% of all respondents felt the same way.

Why Does It Matter?

The report indicates that smartphones can become even smarter. Generative AI can personalize user experiences and improve interactions through conversational interfaces.

What Should Companies Consider?

Companies should monitor the adoption rate of next-generation generative AI features. This will help gauge consumer readiness and market fit.

Additionally, firms need to understand how smartphone ecosystem owners envision personal mobile computing's future.

Studio

The report notes that large studios may take time adopting generative AI for content creation. However, social media platforms are moving quickly in this area.

Studios are experimenting with generative AI but remain cautious about full production use. The tools are still immature and may expose studios to liability risks regarding intellectual property (IP).

In 2025, Deloitte predicts major TV and film studios will allocate less than 3% of their production budgets to generative AI content creation.

Why Does It Matter?

Studios aim to mitigate potential disruptions from generative AI on talent and content. They also want to adopt tools that reduce costs and improve performance quickly.

While generative AI can boost creativity during pre-production, it cannot yet match Hollywood-level productions.

What Should Companies Consider?

Firms should cautiously experiment with generative AI content creation tools. These tools are evolving rapidly, with independent studios already adopting them.

Stadium

The report states ambitious stadium projects aim to align public-private investment goals. Sports owners can transform stadiums into destinations for socioeconomic growth and community engagement.

Why Does It Matter?

Infrastructure developments can maximize outcomes for private investors while accelerating public sector objectives. Sports organizations seek infrastructure development to increase capacity and enhance fan lifetime value.

What Should Companies Consider?

Developing sports stadiums should not focus solely on a single club's interests. Community benefits must be integrated into decision-making processes.

With growth as a common goal, sports investors should collaborate with governments and communities for greater socioeconomic impact through sports.