Ghana Tourism Authority, NSA leverages sports tourism ahead of Black Stars’ clash with Chad

The Ghana Tourism Authority (GTA) is taking strategic steps to promote sports tourism as the Black Stars prepare for their upcoming match against Chad. Collaborating with the National Sports Authority (NSA), they aim to leverage this high-profile event to boost local tourism, encouraging both local and international fans to visit Ghana. This initiative is expected to enhance visibility for the country’s tourism offerings while uniting football enthusiasts around a common goal.

As part of their efforts, GTA and NSA have outlined plans that include various activities around the match, aimed at showcasing Ghana's rich culture and tourist attractions. The partnership seeks not only to fill stadium seats but also to stimulate economic growth through increased visitor spending in hospitality, transport, and entertainment sectors. By emphasizing the connection between sports events and tourism, the authorities are positioning Ghana as a prime destination for sports lovers, thereby maximizing the potential benefits of such international engagements.