How to Apply Cologne: Mastering Dos and Don’ts

Fragrance plays a key role in personal style, influencing how people perceive and remember you. Our sense of smell is powerful, triggering memories more effectively than other senses. Choosing a signature cologne—whether a classic drugstore scent, a historically favored fragrance, or something uniquely yours—can help set you apart. However, proper application is crucial. Applying cologne correctly ensures you enhance your presence without overwhelming those around you. By following essential guidelines, you can allow the fragrance to unfold naturally, ensuring a balanced, lasting impression.