Lots of musicians not connecting with fans — Tiwa Savage

Nigerian afrobeats star Tiwa Savage highlighted the importance of artists building strong relationships with their fans during an episode of the Shopping The Sneakers podcast.

She explained that fan engagement extends beyond music, allowing fans to connect with other aspects of an artist’s life, such as fashion and personality.

Savage praised Wizkid, Davido, and Burna Boy for maintaining relevance through strong fanbases and relatable brands, noting that their lifestyles keep them in public discussions even without new releases.

She stressed that connecting with fans and cultivating a loyal fanbase is crucial for an artist’s success and longevity.