Meet Edzordzinam Agrosah the designer behind Sarah Jakes Roberts' viral dress

BLOOMBYEDZI CEO Edzordzinam Agrosah: Designer of Sarah Jakes Roberts' Viral Dress

Ghanaian fashion designer Edzordzinam Agrosah is the CEO of BLOOMBYEDZI. She gained global recognition after designing for Sarah Jakes Roberts. Other talented female designers, including Christie Brown, also contributed to this project.

Many social media users praised Agrosah for making Ghana proud with her designs. BLOOMBYEDZI is a pioneering women’s wear brand that combines fashion with social responsibility. The brand believes in empowering women and fostering sustainability.

Agrosah discussed Sarah Jakes Roberts' viral dress during her trip to Ghana in May 2025. She expressed excitement about styling a global icon. "It was an honor to see Sarah in our Kane Maxi," she said.

The Kane Maxi celebrates femininity and beauty, aligning with the brand's values. This showcases how BLOOMBYEDZI blends traditional Ghanaian aesthetics with modern trends. Fashion lovers and industry insiders have praised Agrosah's work.

BLOOMBYEDZI Collections

BLOOMBYEDZI offers two main collections each year: the Summer Edit and the Holiday Edit.

- Summer Edit: Launched mid-year, it inspires women to enjoy summer's carefree spirit.
- Holiday Edit: Released in December, it celebrates family gatherings during Christmas.

Each collection serves as emotional expression through thoughtfully designed fashion.

Creative Process at BLOOMBYEDZI

BLOOMBYEDZI follows a collaborative approach for creating new collections. Agrosah draws inspiration from various sources like powerful words or feelings.

The creative process includes several steps:

- Sketching: Initial visions are translated into sketches.
- Fabric Selection: Quality fabrics set the tone for each collection.
- Sampling and Testing: Samples ensure optimal fit and comfort.
- Quality Control: Each garment undergoes thorough checks by artisans.

Commitment to Sustainability

Agrosah emphasizes ethical fashion at BLOOMBYEDZI. The brand recognizes that style should not harm people or the planet.

Key practices include:

- Small-Batch Production: This model reduces waste significantly.
- Locally Sourced Fabrics: Supporting local artisans minimizes carbon footprints.
- Longevity: Timeless pieces are designed to last beyond fleeting trends.
- Ethical Labour Practices: Young women are trained for sustainable livelihoods.

Eco-Friendliness as a Core Principle

Eco-friendliness is foundational at BLOOMBYEDZI. Every decision reflects a commitment to protect the environment and its people.

Agrosah stated, "We believe fashion should never exploit people or the planet." Their practices include sourcing sustainable materials and using biodegradable packaging methods.

Building Community Connections

BLOOMBYEDZI has evolved into a vibrant community beyond just fashion. They engage audiences through social media, local events, and personal interactions.

Instagram plays a crucial role in connecting with followers. The BloomBud community fosters support among women through wellness days and inspiring stories of resilience.

This personal touch enhances customer loyalty, creating a sense of belonging within the larger journey of empowerment.