Mexican influencer Valeria Márquez shot and killed during TikTok live

A livestream turned tragic when 23-year-old beauty influencer Valeria Márquez was shot.

The incident happened on May 13 at her salon, Blossom the Beauty Lounge, in Zapopan, Jalisco.

While interacting with fans on TikTok, a man disguised as a delivery person entered. He opened fire, hitting Valeria in the chest and head.

The shocking attack was captured on camera and ended the livestream abruptly. Viewers were left stunned by the violence.

Before the shooting, Valeria mentioned a suspicious “expensive gift” someone tried to send her. This detail now seems linked to her murder.

Local authorities are treating this case as a femicide. It highlights ongoing gender-based violence in Mexico.

Valeria’s death has sparked renewed public concern for women's safety. This is especially true for women in the public eye.

The investigation continues as police work to identify the shooter and find a motive.