Traditional music not ‘colo’ —Sherifa Gunu

Renowned traditional artist Sherifa Gunu has voiced her disappointment over the way traditional music is often labeled as “colo” or outdated in Ghana, despite being a vital representation of the country’s cultural heritage.

Speaking to Graphic Showbiz on April 7, Sherifa lamented that while Nigerian musicians proudly showcase their roots through traditional music, many Ghanaian artists sideline the genre and even look down on it.

“It’s interesting that many Ghanaian artists avoid working with us. They think our music is outdated and too ‘colo’. But when they travel abroad, they perform with kora and local drums for global appeal. That’s hypocrisy,” she said.

Sherifa believes the negative perception attached to traditional music has stifled collaboration and growth within the local music scene. She praised Nigerian artists for embracing their heritage and effectively selling their culture through music.

“In Ghana, singing in your mother tongue is seen as too ‘local’. Until we embrace our sound, we will fall behind,” she warned.

The "Salamatu" hitmaker, who emerged on the scene after placing second in the 1998 Embassy Pleasure dance championship, urged younger artists to remain authentic instead of chasing trends. She pointed to icons like Osibisa and Amakye Dede as examples of musicians who succeeded by staying true to their roots.

“I don’t follow trends; my music is timeless. Many artists forget their roots for quick fame, but legends made history by being authentic,” Sherifa added.

With albums like Dagbon, Akwaaba Wo Africa, and African Woman to her name, Sherifa Gunu continues to advocate for the preservation and appreciation of traditional Ghanaian music.