Entertainment of Friday, 24 January 2025
Source: www.ghanawebbers.com
Richie Mensah, CEO of Lynx Group, recently shared insights into the company’s revolutionary shift from being a traditional record label to a digital music distribution hub.
Speaking on Hitz FM with Dr. Slim monitored by Christopher Agbodo Ranson, Richie explained how this transition empowers African artistes to reach global audiences seamlessly.
"Our new digital distribution platform offers artistes control over their music while providing access to global streaming platforms," Richie noted.
He emphasized the importance of adapting to the evolving music industry to meet artistes' needs.
Monitored by Virgin Blogger, the conversation highlighted Lynx Group's mission to champion African talent by providing cutting-edge tools and resources.
This move marks a new era for African artistes, fostering independence and maximizing global exposure. Lynx Group continues to lead innovation in Africa’s music industry.