Hubtel at 20: The story of connecting businesses to communities

On a warm evening in Accra, Hubtel celebrated its 20th anniversary. The event was not just about the company but also its journey. It highlighted resilience, ambition, and innovation. Gospel artists like Joe Mettle and Piesie Esther performed during the celebration.

Hubtel has evolved from a startup to an industry leader in payments and E-commerce. Instead of a typical CEO speech, co-founder Alex Adjei Bram read a personal letter to God. He shared his journey, including painful rejections and early struggles.

Bram spoke of faith being their only currency in tough times. “We didn’t know what we were doing,” he admitted. They focused on love for customers and good intentions. Hubtel transitioned from a bulk SMS platform to a tech giant over the years.

Minister Sam George praised Hubtel’s story as a reflection of Ghana’s potential. He emphasized local innovation and talent competing globally. He commended Hubtel for leading Ghana's digital transformation in messaging and payments.

Minister George Opare Addo highlighted that Hubtel represents what Ghanaian youth can achieve. He encouraged support for the government’s “one million coders” program to equip young people with digital skills. Opare Addo urged private sector investment in mentorship and entrepreneurship.

Patience Akyeanu, a board member at Hubtel, discussed its critical role in Ghana's digital economy. She noted that digital transformation is now essential for businesses. Akyeanu praised Hubtel for investing early in technology to empower connections and transactions.

Throughout the night, one theme stood out: Hubtel's journey continues. Emerging technologies like AI will shape their future endeavors. With their history of reinvention, many believe they will help define the next frontier.

Hubtel is a leading Ghanaian tech company that simplifies finding and paying for essentials. Its app allows users to order food, pay bills, and make seamless transactions. The company's mission is to drive Africa forward by enabling participation in the digital economy across the continent.