SuperSport in line to replace StarTimes as Ghana Premier League broadcast partner

The Ghana Football Association (GFA) has officially ended talks with StarTimes. They were discussing a renewal of the broadcast rights deal. Now, attention turns to potential new partners. SuperSport is seen as a strong candidate.

Insiders say SuperSport is at the top of the list. The South African pay-TV giant is interested in the Ghanaian market. Although nothing is confirmed, trade gossip suggests they are considering it.

SuperSport has performed well in Nigeria, Zambia, and South Africa. This success makes them a strong contender for the GFA's next media partner. The GFA seeks a more stable and open partnership after talks with StarTimes collapsed.

The breakdown in negotiations was partly due to financial issues. StarTimes owes over USD 842,000, which raises concerns about their stability. This situation strengthens SuperSport's case as a larger player in the market.

While no official announcement has been made, SuperSport's return seems likely. The GFA aims to enhance the league's commercial appeal and media exposure. They may find a long-term ally in SuperSport for these goals.